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The Real Story of Risk: Adventures in a Hazardous World, by Glenn Croston
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We live in a world of risk. It waits for us in our refrigerator and surrounds us on the freeway. It's lurking in our arteries and sitting in our 401(k) accounts. Given that we deal with risk on a constant basis, we should be good at it; as it turns out, though, we're not. We're blind to common risks like heart disease (one in five deaths), but we shrink in fear from rare events like shark attacks (one in a million) and airplane crashes (one in twenty thousand). What accounts for our poor ability to perceive and react to the risks that really matter?
Starting from an evolutionary perspective, the author traces our distorted perception of risk back to our ancestors, reminding readers that we are all the culmination of a long line of survivors who fought life-and-death threats such as attacks from wild animals, starvation, and disease. The fact that we have covered Earth with seven billion people is a testament to our skill at overcoming these risks. But our spectacular success has also produced our contemporary artificial world with new threats like climate change, chili dogs, and online gambling. Our brains, which evolved to deal with the ancient world, are ill equipped to process the new threats we face.
Croston examines the many facets of our hazardous modern environment that we only dimly perceive. He explains why we let our guard down for a beautiful face, why slow-moving risks (like rising seas) are hard to stop, how a good story (though false) can be more persuasive than dry statistics (even alarming ones), what we fear even more than death, and many other intriguing quirks about our built-in incompetence to adequately handle present-day risks.
Offering a wealth of fascinating information about health, sex, money, safety, food, and the environment, this book illuminates an often-misunderstood but crucial aspect of daily life.
From the Trade Paperback edition.
- Sales Rank: #891289 in eBooks
- Published on: 2012-11-06
- Released on: 2012-11-06
- Format: Kindle eBook
From Booklist
Almost everyone knows auto accidents kill far more people than airline crashes, yet the incidence of aerophobia (fear of flying) is disproportionately high. Likewise, fear of sharks still inspires the occasional toothsome Hollywood thriller decades after Jaws, despite the low number of attacks (only 25 Americans killed in 50 years). In dissecting risks such as the above, along with those associated with phenomena ranging from heart attacks to online gambling, Croston, a San Diego–based biotech research scientist, emphases that brute emotion usually trumps bare statistics when people weigh any given threat. Much of skewed risk perception dates back to our ancient ancestors and their adrenaline-fueled reactions to predators. Our brains simply haven’t caught up to such contemporary dangers as giving speeches and financial meltdowns. After examining our forebears’ influence, Croston analyzes why mankind is incongruously slow in addressing climate change and demonstrates how the pursuit of love and sex provoke extreme risk taking. Lucid and full of fascinating examples, Croston’s work sheds much-needed light on the psychological underpinnings of our contradictory attitudes toward danger. --Carl Hays
Review
"A tour de force on the topic of why we take the chances we do and avoid the ones we don't. You'll never look at your life's risks the same way again."
- Aaron Klein, CEO of Riskalyze
"Beautifully researched and explained, The Real Story of Risk presents an understanding of why we do the things we do. Croston masterfully shows us why we choose short-term thinking over long-term, why we prefer willful ignorance over informed logic, and why we'd rather die than speak to a group of people. This fascinating book provides insight into our muddled human nature and answers how to overcome it and live more sustainably."
- Eric Corey Freed, Founding principal of organicARCHITECT and coauthor of Green$ense for the Home
"Risk taking is not to be idolized, nor should it be condemned. Risk in everyday life is like salt in our soup: the best amount is neither too much nor too little. That is what The Real Story of Risk shows in an entertaining and informative way with documented data and interesting anecdotes."
-Gerald J. S. Wilde, Author of Target Risk
"As Croston cleverly points out, although humans are well adapted, through our evolutionary history, to react to immediate risks, we are much less able to respond to slowly approaching, less obvious, future risks. We are able to anticipate and prepare for a possible tiger attack but unable to stop eating ourselves to a heart attack or to understand the dangers of massive world changes caused by global warming. Croston provides excellent advice as to how we might better respond to these future, long-term risks."
-Robert W. Sussman, Professor of anthropology at Washington University, St. Louis, Missouri
About the Author
Glenn Croston, PhD (San Diego, CA), is a biologist who has spent more than twenty years performing research in universities and in the biotech and pharmaceutical industries. He is also a green entrepreneur and the author of 75 Green Businesses and Starting Green. His work has been covered in the New York Times, BusinessWeek.com, Entrepreneur, Fast Company, GreenBiz.com, and many other websites and blogs.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Evolutionary, biological perspective on the ways that people perceive and respond to risk
By E. Jaksetic
The author, a biologist, contends that people perceive and respond to risk in a variety of ways because of evolutionary and biological reasons that influence and sometimes interfere with their thinking about risks, benefits, and the tradeoffs between them. The author draws on a combination of scientific studies, government data, books, articles, news stories, interviews, and anecdotes to support his observations, contentions, and arguments about how people perceive and assess risks and benefits, and make choices in the face of their conclusions about them.
This book provides an interesting perspective on how people think about risks and respond to them. It is written in a style that does not require readers to have technical training or knowledge about risk analysis or human psychology. This book provides a decent introduction to the subject, but it is too brief and cursory to be relied on as a definitive source or reference. Readers interested in a technical, in-depth discussion of risk perception and risk-benefit analysis should look at other books. Some of the material in this book might be of interest to people who want to read about human error and decision-making.
3 of 3 people found the following review helpful.
Incredible!
By Calrocker
This book is truly an eye-opener. Using entertaining anecdotes and immutable logic, the author makes it quite clear that we constantly overestimate certain risks that aren't anywhere near as dangerous as many other risks that we underestimate or completely ignore.
In addition to being an entertaining and thought-provoking read, this book actually might save your life. The first chapter will grab you and have you riveted to your seat.
1 of 1 people found the following review helpful.
How to Look at Personal Risks
By Michael Schultz
I enjoyed this easy-to-read book. At first, I thought it might be about industrial risks as that is my interest as I am a quality engineer by profession. I have assessed risks formally via technical risk assessments for the medical device and aerospace business. I was hoping there might some "risk assessment" tools described in this book that might be new to me.
None the less, the book is about personal risks - which can be applied with regards to human factors risk assessments.
I am intested in the subject of "risk homeostasis" or risk thermostat which is rarely covered in risk assessment books
but Glenn covered nicely with his examples of seat belts and SUVs. Another example is the first use of RADAR, used
by British in WWII as a ground-based enemy detection system. Then, somebody said, "lets put it IN the aircraft. That way
we can fly at night, into clouds, etc." You know what then happened - until after the learning curve. Risk Homeostasis really does exist - with all of us. The chapter of teenage drivers really moved me along with "what's worse than dying", i.e., public speaking. I had read that why people fear public speaking goes back to our ancestors and being watched by lions.
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