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Children quickly learn that actions have consequences. This elementary lesson is repeated again and again throughout adulthood as we adjust our behaviors according to the reactions they produce in the social and natural environment. Now, an internationally recognized biopsychologist, tells the story of how something so deceptively simple can help make sense of so much.
Despite their variety, consequences appear to follow a common set of scientific principles and share some similar effects in the brain (specifically, in the so-called pleasure centers). Based on these principles, Schneider and other scientists have been able to create mathematical models of certain behaviors. And they have demonstrated that learning from consequences predictably activates genes and restructures the neural configuration of the brain--in humans as well as in animals. Consequences are an integral part of the nature-and-nurture system.
The knowledge gained from this newly expanded science has many applications, as the author shows in examples from the home, the hospital, the classroom, and the boardroom. The science of consequences helps fight prejudice, free addicts of their destructive habits, and treat depression. It enriches the lives of pets and zoo animals. It also sheds light on our biggest societal challenges, where we must choose between short-term and long-term consequences.
Featuring illustrative human, pet, and wild-animal anecdotes, this book is a unique and fascinating introduction to a science that is truly epic in scope.
From the Trade Paperback edition.
- Sales Rank: #180712 in eBooks
- Published on: 2012-12-11
- Released on: 2012-12-11
- Format: Kindle eBook
Review
"A wide-ranging and highly entertaining guide to the many ways that the behavior of humans and other animals - from bugs to bonobos - is shaped by consequences. . . . An enjoyable and enlightening book for anyone who is curious about behavior and what makes it tick."
- Mark S. Blumberg, author of Freaks of Nature and editor in chief of Behavioral Neuroscience
"This engaging, thoroughly researched book could not be more timely or useful. . . . Bringing the timeless contributions of B. F. Skinner into the twenty-first century, [Schneider] shows how the relationship between the brain and behavior is a two-way street, how change really happens, and why a proper understanding of consequences can improve our lives, relationships, and society."
- Carol Tavris, coauthor of Mistakes Were Made (but Not by Me)
"A remarkable book. Skinner might have won over far more people had he had The Science of Consequences in his arsenal. It's marvelous."
- Paul Chance, former editor of Psychology Today and author of Learning and Behavior
"This book is a kind of love letter to a simple yet profound truism, and it explains how consequences influence not only our behavior but our brains as well."
- Amy Sutherland, author of What Shamu Taught Me about Life, Love, and Marriage
"This book will be an eye-opener. . . . [Schneider] shows how flatworms, rhinos, day-old infants, and adults with dementia - all creatures great and small - are in the business of getting rewards. . . . With telling examples from everyday life . . . this book places the puzzling miscellany of human experience in much-needed context."
- George Ainslie, author of Picoeconomics
"With humor and compassion . . . [Schneider] demonstrates the power and subtlety of the science of consequences, showing how its principles can be mobilized to improve and enrich our lives."
- Eva Jablonka, coauthor of Evolution in Four Dimensions
"While the research in this area often can be difficult to digest, Schneider's writing style, everyday examples, and humor make it easy. I truly enjoyed this book; it's an important contribution to advancing understanding about the fundamental laws of behavior. A good read on an important topic."
- Aubrey C. Daniels, author of Bringing Out the Best in People
About the Author
Learning researcher and developmental psychobiologist Susan Schneider has an international reputation in nature-nurture relations and the science of consequences. She was fortunate to be a friend of B. F. Skinner, the sage of positive reinforcement. Schneider's twenty-five years of research and teaching produced numerous scientific studies and theoretical articles, including pioneering work on generalization and choice. Currently a visiting scholar at the University of the Pacific, Schneider has been a professor at St. Olaf College, Auburn University, and Florida International University, and a visiting research fellow at the University of Auckland in New Zealand. She obtained her graduate education from Brown University and the University of Kansas.
Most helpful customer reviews
10 of 10 people found the following review helpful.
Great treatment of the many applications of a natural science of behavior!
By david morgan
Susan Schneider's book "The Science of Consequences" is a very welcome treatment of a little known science (behavior analysis) and its many implications for both human and non-human animal behavior. This book is a gem, full of great examples of the pervasiveness of consequences as causal determinants of behavior, even when their subtlety obscures them from view. I'm not aware of a book that does as good a job describing not only the sometimes surprising effects of consequences, but also their intimate interplay with our biology. The book's engaging writing style and accessibility to a non-technical audience deserves special mention. A book like this has been long in coming and deserves a large readership.
8 of 8 people found the following review helpful.
Accessible and smart
By Thom
Dr. Schneider's The Science of Consequences is an enjoyable and easy to read exploration of several overlapping disciplines that attempt to explain our behavior and the behavior of all organisms. The author brings together research from evolutionary biology, neurology, physiology, genetics, ethology, and to a larger extent behavior analysis to give the reader real answers to why animals (humans included!) do what they do.
Personally, I am a graduate student in behavior analysis and I found the later chapters of the book to be an excellent introduction to that discipline. I myself have been exposed to classes and more technical writings in behavior analysis, and I still learned a great deal about the related disciplines in the life sciences. Most influential to me was Dr. Schneider's analysis of how evolution interacts with and is interacted upon by the learning that occurs over the lifetime of individual organisms. Even within behavior analysis Dr. Schneider referred to research I had not been exposed to previously.
The text is very accessible and weaves through many, many research studies from a variety of disciplines without becoming confusing or intimidating. Dr. Schneider very fluidly refers to the conclusions of studies, only diving into the methods when they are relevant. After some preliminary chapters on genetics and evolution, nearly two-thirds of the book covers behavior analysis, the natural science of behavior that far too few are introduced to in their education. Far from pop-psychology, behavior analysis offers a true science of behavior, and Dr. Schneider will hopefully reach a large audience with this very clear introduction. Dr. Schneider has not achieved clarity through simplicity, however; she has delved into behavior's trickiest subjects such as private events, social/verbal behavior and self-control. A strong research base and bibliography will hopefully guide the curious or the skeptic to more heady reads in the science of behavior.
As a student of behavior analysis I found some minor issues with Dr. Schneider's terminology and her reluctance to correct common misunderstandings between the terms "negative reinforcement" and "punishment", instead she refrains from using either term and calls punishers "negatives". I've corresponded with Dr. Schneider and can understand her reasoning for using those terms to make the text as accessible as possible to those outside the field. In that regard I happily concede that she succeeded. This is a minor and rather academic quibble, the only issue I have is if readers move from this book to more technical writing and are met with contradictions in terms.
If you are an appreciator of science, you should pick up this book. If you loved psychology classes in high school or your undergraduate studies, you will love this book and wish you read it sooner. If you are a budding or established behavior analyst, you will learn a lot about our related subjects and appreciate what Dr. Schneider has done.
14 of 16 people found the following review helpful.
A True Science of Behavior
By Matthew P. Normand
This is a brief but authoritative accounting of the natural science of behavior. The books draws heavily from the work of B. F. Skinner but places this work in the modern context of behavioral genetics and behavioral neuroscience. The detailed endnotes alone are worth the price of admission. Highly recommended.
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