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What Makes Your Brain Happy and Why You Should Do the Opposite, by David Disalvo
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This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.
Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
From the Trade Paperback edition.
- Sales Rank: #229423 in eBooks
- Published on: 2011-11-15
- Released on: 2011-11-15
- Format: Kindle eBook
Review
"This lively presentation of the latest in cognitive science convincingly debunks what DiSalvo calls 'self-help snake oil.'"
About the Author
David DiSalvo (Atlanta, GA) is a science, technology, and culture writer whose work appears in Scientific American Mind, Psychology Today, Forbes, the Wall Street Journal, Mental Floss, and other publications. He is also the writer behind the well-regarded science blogs Neuronarrative and Neuropsyched.
David DiSalvo (Atlanta, GA) is a science, technology, and culture writer whose work appears in Scientific American Mind, Psychology Today, Forbes, the Wall Street Journal, Mental Floss, and other publications. He is also the writer behind the well-regarded science blogs Neuronarrative and Neuropsyched.
Most helpful customer reviews
273 of 277 people found the following review helpful.
Decent cognitive psych sampler.
By MonsoonKing
This is another book in the increasingly popular genre of pop cognitive psychology. These books usually take the following approach:
1) Author reads tons of studies revealing brain quirks, failures, and surprising behavior.
2) Author attempts to tie some of these into related themes (Think Malcolm Gladwell's "Blink").
3) Author discusses the "lessons learned" from these studies.
"What Makes Your Brain Happy" is no exception. The title refers to the brains tendency to fall into common, comfortable behavior patterns, occasionally to our detriment. Subjects like confirmation bias, framing, and mental heuristics and all discussed via various studies, anecdotes, and thought experiments. He also wades into territory common to many books on the subject of happiness including habituation, buyer's remorse, narcissism, and loneliness. To fans of cognitive psych and behavioral economics, most of this material will be familiar. To the uninitiated, this is a decent introduction.
DiSalvo positions this book as a scientific alternative to the self-help genre which he regards as frequently built on false promises. He takes a couple jabs at the self-help industry early on (you're not suddenly seeing more Chanel handbags because the cosmos are responding to your "dream board" but rather because you've keyed yourself into looking for them) but this book is really about examining studies and trying to wring out some lessons that we can apply to our own life.
Does he succeed? Yes and no. At the end of the book he distills the material covered into 50 "lessons" to apply to our own lives. They range from reasonable and actionable (let others know about your goals to enhance motivation, make goals tangible and measurable) to the vague and difficult to implement (don't always trust common sense, know when to engage heuristic override) to the simply observational (it's difficult to tell what we'd do in an emotionally charged and time constrained situation). DiSalvo acknowledges that many brain failures are due to "bad wiring" which makes altering our behavior notoriously difficult. He broadly promotes metacognition, that is, thinking about our own thinking, as a means of identifying bias and irrational behavior. I definitely agree and think reading books of this type helps.
My main complaint is that the book is extremely broad and scattershot. It starts off as a nice breezy read, full of interesting, illustrative anecdotes, but it starts to drag toward the middle, with study after study and no common thread. It started to feel like reading 100 back to back magazine articles rather than a cohesive whole. The lessons may be valid, but 50 is so overwhelming that none of them are really "driven home". After closing this book I didn't feel immediately compelled to implement any changes in my life or way of thinking (and not for lack of openness).
I debated as to whether to give this 3 or 4 stars. It's not a bad book, but I didn't think it did anything well enough to warrant a higher rating, especially when there are so many other good books like Kahneman's "Thinking Fast and Slow" out there.
127 of 131 people found the following review helpful.
Di Salvo's Brain Book--Good Mental Workout
By Jimmy
Why should you buy this book? If you are stubborn it will help explain why you are stubborn. It also provides a bulletproof excuse for being stubborn. "It's not me that's stubborn it's my brain that's stubborn." Di Salvo reminds us brain processes are not only functional allies in the daily survival campaign but also stealthy saboteurs.
Whether we hate statistics or not, Di Salvo elaborates, our brains lavish in probability by frantically calculating likely outcomes, often using inappropriate formulas and incomplete data, all in the name of efficiency to quickly to bask in reduced uncertainty. Job done; brain is happy. Oops, what if that rascal questing for speedy resolution and decisional-euphoria missed some important stuff? Well, then maybe you'll die, or worse yet, later discover your spouse really does hate your best friend coming over every Thursday night.
Structurally, as other reviewers note, the book falls prey to the strong start, loosely organized middle, strong finish pattern. This is common in non-fiction books written by excellent essayists and often traceable to editor-intervention like--we need 80 more pages! Can you go over your notes? The middle section isn't totally useless because a variety of other relevant topics such as habituation, the illusion of control, and memory games are covered. Plus there's a solid reference section (Notes) and functional index, not to mention two, yep two, added chapters ("Special Sections"). One contains additional readings, the other summaries of the author's fave research studies. OK, some of it really is padding but at least its relevant padding.
Some effort is made to position the book in a niche distant from other likely self-help-shelf neighbors. But, you can help yourself by reading this book. Actionable suggestions for combating the brain's less desirable operational modes are presented. Di Salvo just refers to these tips as "takeaways," "knowledge clues," or "implications." Fifty such summary prescriptions are filled in the "Mind the Gap" chapter. The book's real differentiating dimension is the focus on underlying science.
Much of the foundation material is simply not that new but recent research is exceptionally well summarized and effectively made palatable. Roots of the main premise, the brain likes consistency and fights bloody hard to achieve it, are grounded in decades-old research sporting umbrella terms such as "cognitive consistency." It takes a good writer to demystify such material and Di Salvo is a good researcher/writer and an apt storyteller too, so it's unlikely you'll be bored.
Do you really want to plow through several 700-page graduate-level textbooks and back issues of twenty different academic journals to gain a foothold on this material? I agree with your brain on that score, the likely answer is...No. So, suffer the relatively minor shortcomings and buy this book. If, after reading it, you quickly conclude you've wasted $12 then blame your brain. Ironically, that might make it happy. Just don't go entropic! As Di Salvo summarizes in the last chapter, "Living is, after all, is messy business, and more often than not, it is ambiguity rather than clarity filling our mind-space."
265 of 280 people found the following review helpful.
One of the Best on the Topic
By Book Fanatic
I've read many books on the topic of cognitive bias and this rates one of the best for the general reader. I'm endlessly fascinated by the topic and can't seem to stop reading these books even though there isn't a lot new in most of them. They all keep saying the same thing and I'm getting a little tired of it.
So I was quite surprised when this one seemed a little different. It does an excellent job at explaining the issues and it is one of the few books in this area that devotes a reasonable amount of space to what you can actually do to avoid the problems. The author devotes one whole chapter at the end to 50 techniques to help you avoid your brain faults and he scatters other advice through most of the rest of the book.
The book is organized well, it is very clear in its explanation, and it reads easily and quickly. It kept my attention throughout. There is an excellent resources section at the end of the book which describes a large number of related books and blogs. That resource list alone is probably worth the price of the book.
To top it off this book has Amazon's "Look Inside!" feature that let's you preview before you buy. Well done and highly recommended.
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